Designing a multi-channel experience for Ricoh LATAM flagship internal event.
Project Overview
Ricoh Digital Summit ’21 was a large-scale virtual event for employees across Latin America. I led the visual identity, UX for comms touchpoints, and creative production to ensure a cohesive experience before, during, and after the event.
The Challenge
Create a bold, company-wide event presence that:
Unified multiple countries and teams under one clear visual system.
Built excitement weeks ahead of the launch.
Worked consistently across email, social, landing assets, and virtual stage graphics.
The Process
Concept & Art Direction – Defined the theme, color system, typography, and motion accents to convey energy and scale.
Design System – Built a modular kit for posters, emails, on-screen graphics, and merch to accelerate production and ensure brand consistency.
Production – Delivered ready-to-ship assets for marketing and internal comms; optimized files for fast reuse by regional teams.
The Solution
A flexible visual language that translated seamlessly from print to digital: teaser graphics, countdown posts, dynamic email headers, and virtual backdrops—plus merch to amplify recognition and pride.
UI Design
Outcome / Results
The campaign created a strong, unified look and clear message across all channels, making the summit feel premium and coordinated for every attendee in the region.
Gallery / Showcase
