Designing brochures, videos, and visuals to introduce Ricoh’s new multifunction printer line in LATAM.

Project Overview

For the launch of Ricoh’s new IM C320F, M C320FW, and P C375 multifunction printers across Latin America, I created the graphic and audiovisual materials to support the campaign. The focus was on delivering clean, consistent, and brand-aligned content to introduce the new product line.

The Challenge

The main challenge was to develop communication materials that highlighted the technical strengths of the new devices while ensuring visual consistency across brochures, videos, and digital touchpoints.

The Process

Designed product brochures tailored to LATAM markets.
Produced and edited launch videos showcasing features and benefits.
Applied advanced photo manipulation to enhance product visuals.
Ensured all assets followed Ricoh’s corporate brand guidelines.

The Solution

A cohesive set of brochures, videos, and product visuals designed to present the new printer line in a professional, modern, and accessible way, aligned with Ricoh’s global identity.

PDF Brochure (available in 3 languages)

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Outcome / Results

The launch materials reinforced Ricoh’s positioning in the Office Printing segment and provided regional teams with versatile, ready-to-use assets for marketing and sales.