Video production and creative direction for showcasing next-generation XR and AI-powered experiences.
Project Overview
For Ricoh Spain, I created a series of three videos to present innovative XR (Extended Reality) solutions that combine drones, AI, 3D visualization, and the metaverse. These tools were designed to demonstrate how Ricoh leverages cutting-edge technology to transform communication, design, and event experiences.
The Challenge
The challenge was to communicate highly technical and futuristic solutions in a way that was clear, engaging, and visually compelling — turning complex technology into accessible stories for diverse audiences.
The Process
Concept & Storyboarding – Defined the narrative arc for each video.
Scriptwriting – Crafted scripts that translated technical features into human-centered benefits.
Video Production & Editing – Combined visuals, motion graphics, and corporate branding to deliver high-quality videos aligned with Ricoh’s identity.
The Solution
Produced three distinct videos showcasing different XR applications:
Emergency Drones + AI – Real-time drone footage processed with computer vision and AI, generating live threat maps (volcanoes, floods, fires) for rapid decision-making.
Meeting Room Visualization – 3D visualization tool to design and evaluate meeting rooms before construction, including floor plans, mic/camera mapping, and AI-based Q&A.
Metaverse Auditorium – Hybrid event solution bridging physical and virtual audiences, allowing seamless interaction across both worlds.
Outcome / Results
The final videos effectively conveyed Ricoh’s innovative vision, providing clear, visually striking narratives that helped position Ricoh Spain as a leader in XR, AI, and immersive communication solutions.
Gallery / Showcase
