Developing a visual identity system for a series of digital webinar events across Latin America.
Project Overview
The Ricoh Co-Creation Digital Tour was conceived as a series of online events and webinars designed to connect with clients and partners across the region. I was responsible for creating the branding and visual identity to ensure the events had a consistent, professional, and engaging presence.
The Challenge
The goal was to establish a strong and memorable identity that could be applied across multiple sessions, maintaining a corporate tone while also standing out as a recognizable series.
The Process
Created the Key Visual to unify the entire event series.
Designed a custom logo supported by a brand manual for consistent use.
Developed logo applications and complementary branding elements to adapt across presentations, communications, and digital assets.
Started from early sketches and concept exploration, refining them into a final corporate-aligned design.
The Solution
A professional and versatile branding system, centered around a distinctive logo and visual identity that enriched the event series and could be adapted flexibly to each webinar.
PDF Brand Manual
Outcome / Results
The branding gave the Co-Creation Digital Tour a coherent and corporate look, strengthening recognition and providing Ricoh with a visual framework to expand future digital events under the same identity.
Gallery / Showcase
